Jim is known nationally as a trusted coach and mentor to thousands of inventors and entrepreneurs. As President of a very successful start-up consumer products company in the sport optics industry, Jim lead the company from its early stages to ultimately selling tens of millions of dollars in product to the world's leading retailers and TV shopping networks.  He specializes in helping inventors take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide.

Jim is the author of "The Business of Inventing", a former radio talk show host, and has written hundreds of articles for Inventor's Digest, Business Week, Entrepreneur Magazine and many invention blogs and websites. He also has worked with leading woman's organizations including Ladies Who Launch and Startup Chicks to teach aspiring woman inventors.  Jim founded the DeCavi Corp and has helped numerous companies sell their products to Target, Wal-Mart, Radio Shack, Sears, Michael's, Home Shopping Network, and many others.  He recently worked as the Vice President of Product Development for Kevin Harrington's Inventors Business Center to help develop products and infomercial campaigns for new products.

Jim runs DeBetta Enterprises which is a private consultancy that coaches and advises entrepreneurs and inventors on everything from manufacturing to sales and marketing of consumer products.
Visit Jim's website at: www.jimdebetta.com

Roger Brown is an Entrepreneur, Product Developer, Inventor.  Roger is best known for getting 7 products in the toy, tool, nuclear, kitchen and eyewear industries licensed and on store shelves spending less than $100 on each. He currently has two kitchen products licensed and ready for release in 2011. Roger's book "Guerilla Inventing" will be self-published and released in 2011. You can see his products and more at http://www.rogerbrown.net and http://www.looking2license.com