Getting my kids to brush for two minutes was like pulling teeth!

Twooth be told, the idea for our first product, Twooth® Timer began in the car after a routine dental checkup. Our dentist had told me that my children needed to brush their teeth for two minutes (instead of ten seconds!) and to get some sort of timer. That got things ticking...

After a lot of research on the internet, I discovered that an effective tooth brushing timer was scarcer than hen’s teeth! So with the help of my kids, their friends and moms the Twooth® Timer was developed and marketed to the dental industry. At first I was nervous that I had bitten off more than I could chew but soon dentists and hygienists were recommending it to their patients and the word spread. Winning awards and a growing public awareness of the importance of oral health helped the Twooth® Timer erupt into the retail market as well.

With the success of the Twooth® Timer, I realized that more was needed to help keep parents armed to the teeth in the battle against tooth decay. Since then, we have designed more products to help parents and their children work together to achieve good dental health because it is integral to overall health. Our goal is for every child to have a lifetime of healthy smiles!